PMG yearlong initiative to support Hawai‘i Island nonprofits kicks off in August

Pacific Media Group wants Hawai‘i Island’s nonprofit organizations to be seen and heard.

Starting in August, PMG will roll out an outreach and awareness-building campaign featuring a different nonprofit each month for a year, with a different focus highlighted. Starting the initiative, the focus will be on youth services and programs.

“Nonprofits are the heartbeat of our island,” said Cyrus Johnasen, General Manager for PMG on Hawaiʻi Island. “They care for our keiki and kūpuna, safeguard our ʻāina, and show up every day to serve our people. This initiative is our way of showing up for them.”

Participating organizations will gain access to significantly discounted radio advertising, on-air recognition, and community engagement opportunities across PMG’s Hawaiʻi Island platforms, which include KAPA, KBIG and The Beat radio stations.

As part of the campaign, new nonprofit partners aligned with each month’s theme will receive a Buy One, Get One Free advertising offer. Existing nonprofit advertisers will receive a generous 2-to-1 ad match in appreciation of their continued partnership.

Each month’s theme will be highlighted through DJ mentions, public service announcements, and station-wide messaging across PMG’s family of stations.

The initiative runs through July 2026. The scheduled themes are as follows:

• September 2025: Food security and agriculture
• October 2025: Health and wellness
• November 2025: Domestic violence and family support
• December 2025: Veterans and active military support
• January 2026: Houselessness and housing assistance
• February 2026: Education and literacy
• March 2026: Cultural preservation and Hawaiian programs
• April 2026: Women and girls empowerment
• May 2026: Environmental stewardship and conservation
• June 2026: Disability and special needs services
• July 2026: Kūpuna Services and aging in place

Nonprofit leaders, community advocates, and listeners are encouraged to help spread the word and make sure that the organizations doing critical work on Hawaiʻi Island get the visibility and support they need.

Nonprofits interested in participating can contact Cyrus Johnasen at 808-961-0651 or email cjohnasen@pmghawaii.com to learn more and reserve space in the upcoming monthly features.